Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

28 December 2015

365daysmasti

How to keep your Google Friend Connect followers when moving from Blogger to WordPress



Step One: Cut a hole in the box.
Step Two: Put your…
Oh wait! That was the tutorial I wrote for Justin Timberlake…
Ok for real now!
1. Go here: http://www.google.com/friendconnect/ and sign in.
1a. If you have multiple sites listed, make sure you select from the one that has the GFC that you want to move to WP.
2. Click on Gadgets
3. Find Members and click Get This Gadget
4. Scroll down and click Generate Code
5. On the fourth line from the bottom, there is a code that looks like this:
{ id: ‘div-99999999999999999999’,

6. Copy that 20 digit number and paste it into notepad or something so you’ll have it for later.
7. On your WordPress Plugin page, install the plugin called Google Friend Connect Integration.  (Hint: If you put ‘google friend connect integration’ into the search term box, it’s the first one that pops up.)



Click ‘Install Now’ and then be sure to activate the plugin.
8. Under settings, you should see GFC Integration listed now. Click it.


9. Take the 20 digit code from before and paste it in the Friend Connect SiteId: box.  I chose to ignore everything else.   Click ‘Update Options’.


10. Go to your widgets page. Select GFC Members and slide it over to your sidebar.

From there you can customize the sizing and colors. The only thing I’ve changed on this site is the height- I made it 125 instead of the default 200


And that’s it!
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27 December 2015

365daysmasti

Blogspot - Labels to categorize your Blog Posts

Why categorise your Posts

Grouping your blog's contents makes it easier for people who have reached your blog via Search to find other posts that they may be interested in - provided you add tools to your blog that let them navigate using labels.

It's essential if you want to make it look like you have put your Posts into Pages.

And it helps you to find posts yourself.

 Blogger's tools for working with categories

The only tool that Blogger provides for categorising or grouping Posts is Labels.

In short, Labels are tags that you apply to posts.

Each post can have as many Labels as you want (there is an upper limit of 5000 labels-per-blog, but most people don't get near it).

And you can use labels for different purposes.  For example, a post titled "Photographing Long-haired Black Cats" could have three different labels

  • Cats - the the animal it's about
  • Photography - for the functional category
  • Jane Smith - for the author
The Labels gadget lets readers choose which groups of posts to see:  when a visitor clicks an item on the labels gadget, they are shown a list of posts that have the selected label applied to them.

You can add the Labels gadget as many times as you like, selecting which specific label values to show each time.   In the example above, you might add it three times, once for ainmals (showing Cats, Dogs and Rabbits), once for function (showing feeding, grooming and photography), and once for author (showing Jane Smith and Joe Bloggs).


There are three steps that you need to follow to make effective use of Labels in Blogger.

 How to add Labels to your blog

Step 1:    Label your Posts

For each post, add one or more labels.  You can add labels either:

  • In the post-editor, in the Labels section at the right side of the post-editor o
  • From the Posts tab, tick the posts you want to put the labels on, and then use the drop down arrow from the top icon that looks like a small luggage-tag:   choose the label or "New label ...").


Step 2:    Add the labels gadget

Add the Labels gadget to your blog - the same way you would add any other gadget .   You can add it as many times as you need, choosing which labels to show each time.
 
Warning:  If you choose to show only a certain selection of Labels in a gadget, then this is all that it will show even if you add new labels to your posts later on.  However if you don't restrict which labels are shown, then new ones are automatically shown in the gadget if they are associated with published posts.

Drag-and-drop the labels gadget to wherever you want it:  some people put it just underneath their header, to make readers think they've looking at a more traditional web-page.


Step 3:   Add Labels navigation

Another way for your readers access labels is from the display in the post header or footer of the list of labels assigned to each post.

This is turned on by default in most templates:  you can change the setting and move it around using post-templete settings found under  Layout > Blog Posts (edit).


What your visitors see


A List of Posts:

If a visitor to your blog clicks on an item in the labels gadget or in the labels-list that is show for apost, then the "labels-view screen" is used to show them the posts that have the selected label.

This screen is like the main screen: is only shows a certain number of posts and visitors need to use the newer-posts and older-posts links to move back through the list.

Like the main screen, if you have used jump-breaks in your posts, then the list only shows the first part of each post.  If you haven't used jump-breaks, then the whole posts are shown.




A summary message:

Unlike the main screen, in most templates there is a message at the top of the page saying:
"Showing newest posts with label WHAT-EVER-YOU-CHOSE. Show older posts"

Or if there are no published posts with the selected Label, the message is slightly different.  Some people change their template to customise or remove this message:  Chuck in The Real Blogger Status has written an excellent description of  how to do this.



What Labels aren't - but appear to be

Many people think that Labels are a way of actually putting Posts into pages.  However the Posts aren't actually moved around.  The labels-screen is just a way of viewing a smaller-than-usual group of Posts, and can make it look like you have put your posts into sub-pages.



Making multi-level categories

Currently, Blogger only supports one level of grouping.  The only way you can make sub-groups of Labels is to add two categories to each post - one for the "major" category, and one for the "minor" category

For example you might use labels like these

Major category:  Minor categories:
Recipes: Sweet, Savory, Wheat-free
Party-games: ice-breaker, run-around, silent, outdoor
Music: lively, soft & gentle, traditional, instrumental
Each post would need to have at least one label from the major category, and one from the minor categories.

If you do this, you need to be clever about adding two levels of gadget, with only a selected group of labels shown in each gadget.   You might even need to edit your template, to only show certain gadgets in certain situations.
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23 December 2015

365daysmasti

15 Places To Share Your Videos Marketing




YouTube

Launched in 2005, YouTube is the largest online platform for video for original content creators and advertisers. Its Creator Hub features a variety of programs and tools to create better content and increase your fan base, including production space, video editor, and analytics.

Facebook

 

 

Currently Facebook has more than 4 billion daily views of its video content, rapidly approaching YouTube numbers. And, according to the Socialbakers blog, Facebook video is now bigger than YouTube for brands. Facebook supports native video uploads and native video embedding on websites. It also offers premium 15-second video ads, currently for a select group of advertisers.

Dailymotion

Dailymotion is one of the biggest video platforms, with over 125 million monthly unique visitors. It’s available in 18 languages and 35 localized versions. Upload videos of as much as 60 minutes long. Users can also broadcast a live stream in high definition. Official partners can make money from video uploads, as well as benefit from exclusive features to boost quality and visibility.

Twitter

Recently Twitter has launched a variety of initiatives to drive video on its platform. Twitter’s new native video player allows standard users to record and edit up to 30 seconds of video and advertisers up to 10 minutes. Twitter offers promoted video ads for businesses and native video embedding. Twitter has also purchased various video apps, Vine for looping videos, and Periscope for live streaming.

Veoh

Launched in 2005, Veoh accepts all kinds of videos, including vlogs, short films, original TV series, funny viral videos, and more. Upload videos of any run length. Video categories include Educational & How-to, Entertainment, Fashion & Beauty, and Tech & Gaming.

Vimeo

Vimeo was founded by a group of filmmakers who wanted to share their creative work and personal moments from their lives. Vimeo is a site to upload original content. Basic members can upload up to 500 MB of video per week. Access Vimeo Video School for tools, tutorials, and advice.

Vine


Vine is an app to make short, fun, looping videos. Record or import videos from your phone, and edit with Vine’s tools. Videos on Vine can be 6 seconds long. The share screen lets you share to multiple networks all at once — Twitter, Facebook, and Tumblr. Vine is owned by Twitter.


Instagram



Instagram, the platform to share images, is also a place to share short videos. Videos on Instagram can be 3 to 15 seconds long. Record with the iOS and Android apps. Add a filter, a caption, and location. Post to Instagram, or share to Facebook, Twitter, Tumblr and more. Use the Hyperlapse app from Instagram to create dynamic time-lapse videos.

Periscope



Periscope is Twitter’s app that lets you broadcast live video from your smartphone. Going live will instantly notify your followers who can join, comment, and send you hearts in real time. When your broadcast is over, you can make it available for replay so viewers can watch later. When you broadcast live on Twitter, you’ll tweet a link so that Twitter followers can watch on the web or in the app.

Meerkat



Meerkat is another app to live stream video from your phone to all of your followers at once. Originally an app solely for the Twitter platform, Meerkat now lets users push live and upcoming streams directly to Facebook as well. Watchers can retweet any stream to their followers in real time. Streams are pushed to followers in real time via push notifications.

Instructables



Instructables started at the MIT Media Lab as a site to share projects, connect with others, and make an impact on the world. The site has grown from a few hundred to over 100,000 how-to projects. Share you work, and reveal your expertise. Categories include technology, workshop, living, food, play, and outside. Instructables offers free mobile apps to create on the go.

WonderHowTo



WonderHowTo provides more than 170,000 how-to videos and articles from more than 17,000 specialized creators, with 35 categories and 424 sub-categories. It also has subject worlds for the community to meet up and share tips and tricks.

MindBites



MindBites is a site to find, publish and sell video instructional content. A full publishing and commerce platform, MindBites enables everyone from individuals to content sites and publishing companies to publish, sell and distribute video tutorials and how-to lessons

Email campaigns



In a GetResponse study of nearly a billion emails, those containing video had a 96% higher click-through rate when compared to non-video emails. This staggering increase in engagement with the inclusion of video makes adding an embed link here a no brainer.

 


 


 


 


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